We decided to put the manager at the centre of the project, in the same style as our work for the main European fund. This not only spoke of the confidence the business had in him, it also told potential investors and clients that he would champion the same values.
In all our preparation we worked to understand his investment approach and balance the importance of everyday language and conveying the human touch, with his technical expertise and investment knowhow.
Based on a detailed interview film we delivered a series of short videos highlighting his key investment principles and the main focus of the fund. They were used both in the initial launch campaign and subsequent further marketing for the fund as it grew.