Why should anyone engage with your business?
What makes anyone want to trade with, invest in or partner with you? We help you ascertain the answers, and then we expertly communicate the results.
Working closely alongside CEOs and core investors, we generate ideas to highlight the features of your business that make it stand apart. This is the critical first step to creating a unique proposition in your market.
Once we have identified the positioning, we begin the work of communicating it to create value over the long term. You will benefit from our global network of industry professionals, associates and connections.
Why should you engage with us?
Information isn’t knowledge. And knowledge isn’t wisdom. Data without context is noise.
People need frameworks to process information into knowledge, and to turn knowledge into wisdom. We use stories in order to make sense of the data because an effective story unlocks lasting value.
We like to build value. We like to find new ideas. And we love working with other people like us.
Don’t come to us if…
- You like lots of jargon-heavy PowerPoints
- You think communications is not a board-level discipline
- You’re the CEO and you think communications doesn’t start with you
- You want another cookie-cutter comms programme
- You think you don’t need any advice
The time to call is when…
- You need to find ideas that change perspectives
- You know effective communications supports long-term value creation
- You’re the CEO and you care about your relationships with those who matter most
- You want to build a reputation based on trust
- You feel a long-term partner could be the sounding board you need
Get your story straight
These are the fundamental communications needs of any good business.
You face challenges
Strategic vision and mission, reputation management, launch products and services, open new markets, raising funds, IPO, M&A
We offer solutions
Messaging and narrative, corporate communications, brand development, Investor relations, campaign management and monitoring
We know communications
Owned channels, earned media, paid media, content strategy, concept & production, creating the right content for your needs

Jules Heynes
The Story Board is the brainchild of Jules Heynes, former News Editor, journalist and television producer at the BBC, CNBC and Dow Jones, and creator of digital content programmes for business leaders and brand owners in London’s leading specialist communications agencies. Jules is now a long-term adviser and partner to entrepreneurs, founders and business leaders in growing ventures across the world. His experience, expertise and exceptional connections offer clients a distinctive mix of creative flair and effective commercial intelligence.
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