Work with group comms and leading agencies.

  1. Coach CEO for broadcast and on-camera interviews; create a series of films detailing plans for the various stages of the crisis management programme; tailor these for different audiences (public, membership, employees, investors, media, partners, etc)
  2. Create internal films to explain procedures
  3. Produce films to explain bond refinancing programme to non-financial membership audience
  4. National PR campaign to launch ‘Have Your Say’ programme as part of the governance review and restructure
  5. Series of webcasts with Lord Myners and senior execs for members and employees to debate governance issues and recommendations of Myners Review
  6. Executive coaching for presentation and media training
  7. Ongoing availability for news production, agency and internal comms team support


New governance approved, crisis passed.

  1. CEO’s performance won praise
  2. Internal debates on governance review helped leadership to explain the need for change
  3. External comms for members and public also supported successful campaign resulting in full support for new governance plans at AGM
  4. Crisis eventually subsided and the business was able to put itself on a much stronger footing – despite serious challenges remaining