Film production over a 2.5 year period.
- Begin with regular updates at results (interviews films and webcasts) to raise profile of CEO and CFO
- Create a series of animation videos and profile films that outline the key pillars of the new strategy, introduce the people leading the new teams and show the new divisions in action
- Use these at investor days and throughout the business to support these initiatives
Corporate comms improved significantly.
- The CEO is much more comfortable on camera and the filming process is now seen as an important part of the financial calendar timetable
- Investors responded favourably to the greater clarity on strategic goals and activity
- Used the films elsewhere within the business to support comms