Travis Perkins Plumbing and Heating from Jules Heynes on Vimeo.

Activity

Film production over a 2.5 year period.

  1. Begin with regular updates at results (interviews films and webcasts) to raise profile of CEO and CFO
  2. Create a series of animation videos and profile films that outline the key pillars of the new strategy, introduce the people leading the new teams and show the new divisions in action
  3. Use these at investor days and throughout the business to support these initiatives

Outcome

Corporate comms improved significantly.

  1. The CEO is much more comfortable on camera and the filming process is now seen as an important part of the financial calendar timetable
  2. Investors responded favourably to the greater clarity on strategic goals and activity
  3. Used the films elsewhere within the business to support comms