O2 Community CSR project from Jules Heynes on Vimeo.
2-year ongoing programme of film-making.
- O2 Priority launch
- O2 Guru TV launch
- Skins sponsorship break bumpers
- CSR comms for O2 internal teams
- England rugby sponsorship activation
Opened up new markets for VCCP, massive brand extension for O2.
- VCCP ended up creating a whole new division to create this content for all their clients
- O2 took the films into their stores nationwide
- O2 used the films internally to support sales and marketing initiatives