by

O2 Community CSR project from Jules Heynes on Vimeo.

Activity

2-year ongoing programme of film-making.

  1. O2 Priority launch
  2. O2 Guru TV launch
  3. Skins sponsorship break bumpers
  4. CSR comms for O2 internal teams
  5. England rugby sponsorship activation

Outcome

Opened up new markets for VCCP, massive brand extension for O2.

  1. VCCP ended up creating a whole new division to create this content for all their clients
  2. O2 took the films into their stores nationwide
  3. O2 used the films internally to support sales and marketing initiatives